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Obtaining Search Engine Traffic with Optimization
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Attracting customers to your website is achieved through many types of activities. We like to focus upon organic traffic and paid traffic from search engines. Our services can be organized into the following areas:
- Search Engine Optimization (SEO) / Organic Search Traffic
- Pay-Per-Click (PPC) / Paid Search Traffic
- Google local search results listings
- Yahoo Search Submit Pro (SSP) paid listings
Obtaining quality traffic is an ongoing process in every area of Search Engine Marketing. Protorian utilizes an iterative process that focuses upon improving results based upon historical and current website analytical data. A few beneficial elements of Search Engine Marketing include:
- Pull marketing as opposed to push marketing
- Measurable results
- Targeted customers
- Positive ROI
Search Engine Marketing is a very young industry that has only been available for little more than ten years. Changes within the algorithms used by Search Engines to determine which websites to feature occur five times a week and sometimes more when required.
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Search Engine Optimization (SEO) - 45% of Search Engine Clicks
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Search Engine Optimization (SEO) is the process of enhancing a website with content and reputation management techniques to increase exposure to organic search engine traffic. Protorian's services to obtain better organic search traffic can be summarized by the following topics:
- Organic Search Engine results
- What share of clicks do organic results receive?
- Search Engine algorithm factors
- Measuring organic traffic results
- The ongoing process of SEO
- Challenges of SEO
Everyone wants their website to be popular and draw large volumes of traffic. But not everyone has the insight to know where your website promotion energies will be most effective and efficient. Protorian has studied the Internet and knows the trends. We offer high impact promotional utilities to maximize your website's exposure on the Internet.
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Pay-Per-Click (PPC) - 45% of Search Traffic Clicks
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Pay-Per-Click (PPC) programs are provided by Search Engines and other sources that place your advertisement in the path of customers searching online. Elements of PPC campaigns that you should understand include:
- What share of clicks do paid results receive?
- Components of a paid listings
- Measuring paid traffic results
- The ongoing process of PPC
- Challenges of PPC
Google Learning Center: Keyword Match Types
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Local Result Business Listings - 10% of Customer Clicks
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Local results provided by Search Engines like Google are being inserted into the organic results on a more frequent basis. Listings within the local results are intended to provide you with very customized geo-specific results for your search query. Example searches that display local results:
- Dallas Hotels
- Las Vegas Web Design
- San Diego Chinese Food
These results are receiving a number of clicks from users in all search engines due to the relevance of the websites listed. Inclusion within these results are controlled by the Search Engines. Gaining placement within these results should be a goal of every business owner that has a local presence in an area.
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Where Should Your Online Dollars be Invested Today?
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Understanding the market share of visitors and advertisers each search engine provides services to can simplify your online marketing distribution strategy. Recent reports issued on January 26, 2010 by Adgooroo and SearchIgnite reveal how each search engine is performing in regards to the share of online advertisers and money spent within this medium.
You should place your marketing investment where it works. Each search engine can deliver customers to your business. The quantity and quality of customers delivered represents the balancing elements your online marketing campaign should consider for each search engine. Frequent testing of your success across the three major search engines allows you to allocate marketing investments efficiently and effectively to achieve your business goals.
View Search Engine Advertising Market Share
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