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Where Should Your Online Dollars be Invested Today? | View information about Where Should Your Online Dollars be Invested Today? within our Search Engine Marketing section by reviewing this area of our website. We provide a wealth of information online to help our visitors become better informed about Protorian, LLC. |
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Where Should Your Online Dollars be Invested Today?
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Understanding the market share of visitors and advertisers each search engine provides services to can simplify your online marketing distribution strategy. Recent reports issued on January 26, 2010 by Adgooroo and SearchIgnite reveal how each search engine is performing in regards to the share of online advertisers and money spent within this medium.
You should place your marketing investment where it works. Each search engine can deliver customers to your business. The quantity and quality of customers delivered represents the balancing elements your online marketing campaign should consider for each search engine. Frequent testing of your success across the three major search engines allows you to allocate marketing investments efficiently and effectively to achieve your business goals.
View Search Engine Advertising Market Share
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2007 - 2009 Search Engine Advertising Market Share
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Google: With a strong fourth quarter in 2009 Google continues to dominate the search space for advertisers and advertising dollars.
Bing: Impressive gains in actual searches by visitors to Bing haven't translated into an increase in advertisers investing their online marketing spend with Bing. Reports allude to frustration with the advertising platform AdCenter, which creates challenges not experienced with the other search engine advertising management consoles.
Yahoo: Slipping market share of advertisers seems to be a constant element of discussion. Will the marriage of Microsoft and Yahoo correct this when combined with the marketing punch of Bing with the technological benefits of Yahoo?
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