|
|
|
Search Engine Optimization (SEO) - 45% of Search Engine Clicks | View information about Search Engine Optimization (SEO) - 45% of Search Engine Clicks within our Search Engine Marketing section by reviewing this area of our website. We provide a wealth of information online to help our visitors become better informed about Protorian, LLC. |
|
Search Engine Optimization (SEO) - 45% of Search Engine Clicks
|
|
|
|
Search Engine Optimization (SEO) is the process of enhancing a website with content and reputation management techniques to increase exposure to organic search engine traffic. Protorian's services to obtain better organic search traffic can be summarized by the following topics:
- Organic Search Engine results
- What share of clicks do organic results receive?
- Search Engine algorithm factors
- Measuring organic traffic results
- The ongoing process of SEO
- Challenges of SEO
Everyone wants their website to be popular and draw large volumes of traffic. But not everyone has the insight to know where your website promotion energies will be most effective and efficient. Protorian has studied the Internet and knows the trends. We offer high impact promotional utilities to maximize your website's exposure on the Internet.
|
|
|
|
|
|
Areas of SEO Optimization
|
|
Protorian monitors information gathered from testing the changes within the Search Engine algorithms. Concurrent tests across 20+ vertical industries allows us to gather data on a collective basis to build assumptions of what Search Engines like and what is considered search spam.
By focusing upon the known factors that influence the rankings of pages within the search results, we're able to isolate problems quickly to improve organic search results. Areas that we focus upon include:
- On-Page Elements: Page title, meta tags, heading tags, text and image alt tags.
- Search Engines: - Site indexing, cached versions, branded search terms, duplicate content, XML Site maps and analytical tracking.
- In-Bound Links from External Sites: Number and quality of links from external sites, relevance of linking site and density of out-bound links.
- Server: Canonicalization, URL Redirects, Custom optimized 404 error pages, Robots.txt file and malware penalties.
- Domain: Domain registry information, whois look ups, spam alerts and traffic evaluation.
Constant change is the only guarantee within the results of Search Engine results. Multivariate testing techniques allow the Search Engines to optimize their results to achieve revenue expectations and positive user experiences by everyone performing searches.
|
|
|
|
|
|
On-Page Optimization - Title Element - Best Practices
|
|
Importance: Frequently considered most influential element websites have control over for communicating with search engines and visitors. Displays in top left portion of each internet browsers window, click-able link in organic search engine results and acts as highest descriptive element of page content.
Best Practices / Rumors / Speculation: While opinions vary greatly, general guidelines to use when crafting good page title elements include:
- Speak to Customers First and Search Engines Second
- Use Keywords
- Search Engine Results Links - 65 characters
- Get to The Point
- Avoid Keyword Stuffing
- Be Efficient
- Mirror Page Heading Tag Structure
- Avoid Broad Title Element Template Formats
- Bookmarks Text Length - 45 characters
- Spam Considerations - 90 characters
- Brand Names / Domain Names
- Avoid ASCI Characters / Special Characters / HTML
View Page Title Element SEO Details
|
|
|
|
|
|
Link Analysis / Popularity
|
|
In addition to keywords and phrases that describe your website most accurately, links are also a key element to fully optimizing your website. Links deal with one thing, your popularity in the eyes of the search engines. Whenever someone links to your page, the engine sees this as a vote for your popularity. Ideally, you want popular sites to link to your site, but this is very time intensive and requires a lot of effort. We can do it for you.
Protorian will solicit other sites with a fully tested and professionally oriented presentation to include your links on their pages to increase your popularity. Protorian Designers will create a template for your staff to utilize as a links request. This professional template will allow you to save time and money while still maintaining the Links Outreach Strategy that is necessary to keep you popular on the search engines.
- Google PageRank
- External links - In-Bound Links (IBL)
- Internal links
- Link anchor text
- Search Engine link issues
- Directory project presence
- Social link inclusion on popular sites
|
|
|
|
|
|
Social Media Resources - Empowering your Online Presence
|
|
Search Engine algorithms use the collective opinion of the web to determine which pages to display in their results. Popularity is alive and well online. Gaining links / votes / presence online helps your ability to have preferential placement in the organic results of Search Engines.
Social Media sites provide an opportunity for you to extend your online presence by obtaining links / buzz / presence on these websites. We've listed a number of the more popular Social Media websites for your review.
Top 50 Websites for Social Media (Feb 2009)
- YouTube.com
- MySpace.com
- Facebook.com
- Bebo.com
- BlackPlanet.com
- Tagged.com
- Imeem.com
- hi5.com
- Orkut.com
- Digg.com
- LinkedIn.com
- Ning.com
- StumbleUpon.com
- Friendster.com
- Buzznet.com
- Multiply.com
- Twitter.com
- Cyworld.com
- Netlog.com
- LiveJournal.com
- WikiHow.com
- Squidoo.com
- Flixster.com
- Sonico.com
- ePinions.com
- Technorati.com
- Xanga.com
- Skyrock.com
- Yelp.com
- CafeMom.com
- FastPitchNetworking.com
- Propeller.com
- Fotolog.com
- Current.com
- Revver.com
- Care2.com
- Ryze.com
- Mixx.com
- Baboo.com
- Tribe.net
- Reddit.com
- BroadCaster.com
- Xing.com
- Grono.net
- Sphinn.com
- Viddler.com
- Slashdot.com
- Newsvine.com
- ThisNext.com
- Dealigg.com
|
|
|
|
|
|
Website Submission
|
|
Protorian will submit your website to the major Search Engines on the Internet. By increasing your website's online exposure and traffic this service can have a positive impact on your online business very quickly. Activities include:
- Submission to the major Search Engines
- Site inclusion oversight
- Indexed pages per Search Engine
- XML Sitemaps, Webmaster Tools management
Because of the high volume of search submissions performed by Protorian, our knowledge and expertise are unmatched. We know the process inside and out, and with Protorian, your website will be submitted to the Top 50 search engines online quickly, professionally and correctly every 48 hours for an entire year.
|
|
|
|
|
|
Optimizing your Website's Speed
|
|
Will web page speed become a more important ranking factor? What can you do to make your web pages faster? Google's Matt Cutts recently suggested that the speed of a web page may soon get more attention in Google's ranking algorithm. It seems that Google focuses on fast websites to make the searching experience better. Techniques to improve the speed of your website include:
- Host your website with a reliable web host that provides a good connection to the Internet, doesn't restrict your website's access to the processor time (throttling) and guarantees the amount of up-time your web server will deliver.
- Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load.
- Compress your JavaScript code to make the JavaScript file smaller.
- Combine external CSS files into one file and compress your CSS files.
- If your web server supports it, enable gZip compression (your web host can do that for you).
- Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web.
- Put tracking codes and other JavaScript snippets at the end of your web pages.
|
|
|
|
|
|
| Back to Search Engine Marketing Page |
|
|
|
| | Quick Links - Online Marketing, Intelligence and Conversion | | | | | | | | | | | | | | | |
| | | | Protorian Portfolio - Search Engine Optimization (SEO) | | | | | | | | | | | | |
| |
|
 |
