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Understanding Customers while Leveraging the Competition
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Understanding the search language of your customers enables you to position yourself correctly. We like to review potential traffic on the web by evaluating the following variables:
- Demand for keywords by your customers
- Supply of websites targeting these keywords
- Pay-per-click environment for these keywords
- Competing online marketing efforts and strategy
Choosing the right strategy for organic search optimization and also paid search campaigns is vital for success. The investment in time required for organic optimization enhances the importance of choosing the right keywords to target. Paid campaigns allow you to measure the effectiveness of each keyword, but research provides additional targets to test. Testing and measuring the effectiveness of keywords is an ongoing process to succeed within online marketing campaigns.
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How is Your Search Marketing?
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Contact the team at Protorian to receive answers to your questions electronically or by phone. Our professionals look forward to your questions and will provide answers quickly, usually within less than 24 hours.
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Search Keyword Research and Strategy
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Summary: Identifying the keywords used by your customers is critical for successful online marketing campaigns. Our multi-dimensional allocation model, derives the value each targeted phrase will deliver to your online presence from Search Engine Marketing objectives.
Intelligence Sources: Data is obtained from Search Engine results, pay-per-click pricing quotes and web site spider results of competing websites. Compiled results is stored in our Keyword Database for historic access and comparison.
View Search Keyword Strategy
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Review Competing Website Content
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Evaluating the online strategy of your competitors is easily derived from online channels. Beneath the surface of web pages, are elements that present the direction and focus for an online strategy.
Protorian will review the websites of your competitors and derive the search strategy being utilized to capture search engine traffic. Competitive advantages can be leveraged from the existing efforts obtained from competitive evaluations.
Evaluating the organic efforts of your competitors can be obtained by viewing the source of their website. Within the source of a website are hidden keyword concentrations that when combined with other elements will display the strategy of the evaluated website.
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Identify Link Sources
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The fundamental element of Google's search algorithm, was to listen to the communities opinion about the worth of any document. The old style of indexing documents based upon the keywords contained within quickly lost traction when Google started using links to constitute a vote of a document. This vote, realized in a link from one website to another, has proven to deliver good results.
Websites linking to your competitors sites provide an ample opportunity for your online business. All things being equal, you will benefit from obtaining links from the same websites that your competitors are gaining links from.
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Evaluate Pay-Per-Click (PPC) Ads of Competitors
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Pay-Per-Click positioning of competing websites can also be obtained by using tools or with a manual review. Evaluating the positioning within the paid results of competing websites can quickly establish an effective pattern of the keywords that drive conversion of your competitors.
Contact Protorian today to leverage our competitive research services and derive the most value available from your competitor's online strategy.
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Monitor Your Organic Rank for Keywords
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The process of evaluating your rank for specific keywords can be a tedious and unorganized activity. Quickly obtaining this information is often met by a penalty from Google blocking your access from their results when many tools are used to obtain this information.
- Google
- Yahoo
- Bing
While we recommend to measure conversion information, sometimes evaluating the rank of keywords provides a glimpse of what is possible. Mass collection of search positioning information is not recommended due to the load it imposes upon Google.
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Target Online Traffic to Obtain - Keyword Research
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With Protorian's Keyword Strategy package, we will work closely with you to develop the most applicable key phrases to increase your business's exposure on the net including custom writing and management of your personalized keyword strategy and management plan. Hands down, choosing the correct keyword phrases to target and developing a strong keyword strategy is the key to begin increasing traffic to your website.
By evaluating your business strategy and relying on unsurpassed research techniques, our Optimization Specialist will pinpoint the most relevant phrases and keywords that best describe the precise services and products that you offer in order to develop an optimization plan to increase your popularity and attract the customers that will make your business successful. Once this team of professionals determines the best search strategy your next step is to implement the strategy through optimization.
Summary
- Strategic Discussion of Your Industry's Keywords
- Access 100 Top Industry Keywords
- Statistical Details about Each Keyword
- Gain Strategic Advice and Competitive Advantage
- Highlight Leading Industry Search Phrases
- Know the Words Your Customers Search for Most
Service Details
Potential: Unlimited
Time Line: 2 Weeks for delivery
Targets Delivered: 100
Terms Researched: 100,000 +
Investment: Contact Us for Prices
Advantage: Extreme
Let Customers Find You
People perform millions of searches for information and products every day on the Internet. Search engines provide a valuable service by matching web sites to search request from customers looking for your products and services. Positioning your web site within the path of your customer's Internet searches can drastically increase your exposure and success on the Internet.
Questions:
- Are you targeting the right phrases?
- What's the competitive climate for those phrases?
- Can you achieve Top 10 results?
We answer these questions for you and provide a simple strategy to achieve a competitive advantage.
Identify Competitive Advantages
Protorian's team has developed intelligent software that identifies phrases your competitors are targeting and what people are searching the Internet for. Our software then flags competitive phrase advantages. Every phrase that we identify is explained with the following data:
- How many times people search daily for phrases
- How many other web pages are competing for those phrases
- A statistical ratio that identifies competitive advantages and lemons
Once our software finishes searching the Internet we provide a detailed report that explains where advantages exist.
Target Success
Identifying high-value targets from our reports is easy. The following example provides a glimpse into the results:
Motorcycle Pictures
- 177 Searches per day
- 8520 Competing Web Pages
- 38.536 KEI Score
Motorcycle Photos
- 37 Searches per day
- 3020 Competing Web Pages
- 4.689 KEI Score
As you can see from this example, there are 140 more searches per day for "motorcycle pictures". If you had targeted "motorcycle photos" you would have been missing 140 possible customers every day. The Competition data provides a count of the number of web pages targeting each term. The KEI (Keyword Effectiveness Index) score provides a numeric value that identifies competitive advantage. The higher the KEI, the better the term in regards to gross traffic and your ability to compete.
Custom Results
Protorian provides custom solutions to every client by working with you to initially identify phrases that you believe to be industry specific Buzz-Words. We then analyze all provided phrases, perform cross-reference activities of all competing web pages and identify competitive advantages. We then show you all of the key terms we've identified as good targets and then work with you to identify targets that best match your industry and direction.
After we gauge the relevance of the terms, our team will provide 10 composite phrases that contain layered keywords that deliver maximum value. You use these composite phrases within your website when describing your products and services. Attacking several targets at once effectively leveraging your efforts towards increased traffic, better-qualified customers and ultimately more sales for your business.
Place your business within the path of your customers today. Our clients have consistently enjoyed the benefits provided by our strategic direction and insight. Contact Protorian for a competitive advantage over your competition!
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