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Convert Online Customers | Target Value not Visitors Online | Obtaining the maximum value from website visitors seems like a simple concept. Targeting customers versus visitors requires advanced analysis of statistical data created by your website. Protorian applies extensive experience to deliver the correct type of traffic to your website. Traffic that delivers value to your online presence. |
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Creating Customers from Online Visitors
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Make informed decisions about your online marketing efforts with tools that provide information about your website's users, traffic and content. Measuring your website's conversion rate focuses upon turning website visitors into customers. Areas for conversion measurement include:
- Website visitor, traffic and content
- Defined goal / conversion achievement
- Search traffic monetization
- Tracking your rank within organic results
Knowing what happens behind the scenes is the key to making profitable business decisions online. Protorian offers the most in-depth tracking and reporting of website statistics found online today.
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Search Traffic Monetization
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2009 Google AdSense Revenue: 47% Increase
Year end results provide a glimpse of Protorian's impact on monetizing the traffic of websites. The Protorian network of websites experienced a 47% increase in profits from Google AdSense Publisher networks.
Converting website visitors into paying customers has been explored since the early days of the web. An array of concepts has existed, but the introduction of Google AdSense has been well received by many website owners.
By placing Google AdSense advertisements on your website you can earn a rumored 1/3 of the share of revenue received by Google per click. Partnering with Google gives you access to all of the advertisers willing to feature their advertisements with Google.
The process of attracting sponsors to a website have changed forever. Proper implementation of Google AdSense on your website can help you derive value from visitors that will never become customers of your products or services.
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Website Reporting - Google Analytics
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We recommend using Google Analytics to measure the performance of your website. Google Analytics is a comprehensive solution that is not only extensive in it's reports, data ranges and customization capabilities its also free.
The process to implement this tracking tool on every website is simple and tested easily. Maintenance is controlled by Google and their consistent up-time has impressed many within the industry.
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Search Engine Traffic Conversion Tracking
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Tracking conversion can be achieved with many tools. Google Analytics provides goals to track different types of events that can be considered a type of conversion.
We also utilize custom reporting suites to track conversion for our customers. Report contents deliver actionable results for our customers and enhance the decision making process into a streamlined activity that saves time and increases returns.
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Keyword Rank Reporting
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We’ve built a custom Search Engine tracking tool that provides valuable metrics for peak performance of your Search Engine Strategy. We currently track the number of Search Engines and Links on our Home page for you to review. The number constantly grows on a daily basis because our software continuously learns and improves.
Our software learns the patterns of all of the Search Engines that visit website monitored by Protorian. Compare that to current packaged software, which usually track around 10 different Search Engines. Given these Search Engines will represent the majority of your traffic and should be focused upon, neglecting infant Search Engines could hurt you in the future, so why not monitoring everything with software that learns and constantly updates it's own dictionary of Search Engines.
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| | Quick Links - Online Marketing, Intelligence and Conversion | | | | | | | | | | | | | | | |
| | | | Protorian Portfolio - Search Engine Optimization (SEO) | | | | | | | | | | | | |
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