View information about Search Traffic Monetization within our Search Engine Conversion section by reviewing this area of our website. We provide a wealth of information online to help our visitors become better informed about Protorian, LLC.
Search Traffic Monetization
2009 Google AdSense Revenue: 47% Increase
Year end results provide a glimpse of Protorian's impact on monetizing the traffic of websites. The Protorian network of websites experienced a 47% increase in profits from Google AdSense Publisher networks.
Converting website visitors into paying customers has been explored since the early days of the web. An array of concepts has existed, but the introduction of Google AdSense has been well received by many website owners.
By placing Google AdSense advertisements on your website you can earn a rumored 1/3 of the share of revenue received by Google per click. Partnering with Google gives you access to all of the advertisers willing to feature their advertisements with Google.
The process of attracting sponsors to a website have changed forever. Proper implementation of Google AdSense on your website can help you derive value from visitors that will never become customers of your products or services.
Many website owners ask this question when we propose this solution to monetizing their traffic. While many websites focus upon selling products and services, what happens with the traffic that doesn't result in a conversion?
Google AdSense fills this void in an efficient and profitable manner. How much money can I make from AdSense? The answer lies within the context of your website. Bottom line: evaluating what people are spending within Google for Pay-per-click (PPC) traffic from Google provides a clear indicator of how much you can obtain from Google AdSense.
Google shares revenue with your website. If Google receives $1.00 per click, studies show that you can expect $.33 from a click delivered to Google's ad units. How do we know this? Every click that we receive can be validated using public pricing elements provided by Google itself.
Implementing Google AdSense on you website has been proven to deliver untapped revenue to your website. But why should I choose Google AdSense to monetize traffic on my website? The following elements aim to explain this question, but aren't limited to:
Account acceptance is simple
Integration is simple and cost effective
Program inclusion is free
Expansion is seamless to new advertisers
Ad relevance is controlled by Google
Ad selection is controlled by Google
Single source of integration is provided by Google
Access to more than 100,000 advertisers
Good option for new and advanced marketers
Statistical reporting in real-time (almost)
AdSense can compliment other advertising sources
Small websites can integrate and monetize traffic
Signing up once for multiple websites is accepted
While AdSense appears to be the best option for monetizing the traffic on your website, some disadvantages should be considered that are contained in the section below.
While it's easy to point out the positive elements of an advertising program, negative components should also be considered. We try to take an objective review of Google AdSense and list some concerns below for your review:
You don't know your true share of revenue
Google can discontinue ads, at any moment
Problems with bad ads appearing on your site
Limit of 200 URLs to be banned from your ads
Filters don't address bad paying ads
"Ads by Google" is placed next to every ad unit
Minimum payout by Google is $100
Light reporting interface, requires export to Excel
Reports in Google Analytics differ from AdSense
Our experience is that the benefits of using Google AdSense to monetize your website far outweigh the concerns voiced within. Awareness of the disadvantages and proper implementation of countermeasures is a smart strategic path.
Optimization Essentials series: Learn the basics of AdSense optimization to help improve your revenue. This short three video series provides a fast introduction to the process of optimizing Google AdSense ads on your website. While this group of videos doesn't explain everything regarding AdSense, it does initiate a few key concepts that are essential for monetizing your website using Google AdSense.
Take a tour of videos targeted at expanding your knowledge of AdSense programs, optimization and enhancement techniques provided by many experienced information sources.
