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Veteran Online Marketing Professionals | Protorian delivers search marketing solutions that enable businesses to efficiently target new customers. Our team's experience across a diverse collection of countries, languages, business segments and consulting engagements has provided the DNA of our team's experience. Challenging engagements and environments appeal to our capabilities and standards. |
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Protorian Company Summary
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Since 2002, Protorian Virtual Partners, LTD has provided customers with full service, integrated, web-based consulting and delivery services. Over time, it has purposely evolved and focused on delivering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as its core capabilities.
Business and marketing strategy
Search marketing competitive intelligence
Organic search optimization
Paid search optimization
Online marketing testing and analytic reporting
Program and project management expertise
To ensure that only the highest quality, effective and efficient services are provided, Protorian management has assembled a team of experts that collectively provide the experience required to deliver exceptional SEO/SEM performance. The team has a diverse background of industry experience, largely focused on retail aspects of our customers business:
Travel and leisure industries including hotels, airlines and event management
Financial institutions including banking and insurance
Oil and gas industries including integrated, up and down-stream components
Gas and electric utilities
Automobiles and motorcycles, parts and accessories
Professional services including legal, medicine, real estate and consulting services
Finally, Protorian brings a deep understanding of small and medium-sized businesses as well as major web-based market players, including companies in North America and Latin America.
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How is Your Search Marketing?
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Contact the team at Protorian to receive answers to your questions electronically or by phone. Our professionals look forward to your questions and will provide answers quickly, usually within less than 24 hours.
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James Carter Hall - CEO/Founder
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Jamie Hall is the founder and CEO of Protorian Virtual Partners, LTD. Originally founded in 2002, Protorian is a full-service Web-based consulting firm. Over the past 8 years Protorian has purposefully focused on all aspects of on-line marketing establishing a strong core competence in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Search Marketing Passion
- Search Engine Optimization (SEO) - 10 yrs.
- Search Engine Intelligence (SEI) - 8 yrs.
- Paid Search Engine Marketing: Pay-Per-Click (PPC) - 5 Yrs.
- Web Analytics, Conversion Optimization, Spider Analysis - 10 Yrs.
- A/B and Multivariate Testing Methodologies - 7 yrs.
- International SEO: South America, North America and Brazil (20+ Countries)
Recent Accomplishments - Hotels.com/Expedia
Identified, planned and lead SEO initiatives at Expedia/Hotels.com that resulted in a 267% increase in revenue provided by the SEO channel. Championed SEO training, understanding and acceptance across the entire organization including the Latin America and Affiliate Marketing teams. Future gains from the performed SEO initiatives will yield Expedia/Hotels.com considerable returns on a recurring yearly basis. SEO return on investment (ROI) appears to be unmatched by any other marketing channel across the entire organization.
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Raju Penmatcha, PhD, PMP - Director of Software Development
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Raju Penmatcha is responsible for Protorian's software development and technical resource initiatives. He held positions like Project Manager, Software Architect, and Director in a 15+ year career in companies like Goldman Sachs, Federal Reserve Bank, Nokia, Southwest Airlines and Mobil.
He is listed in Whos Who in Engineering (Millenium Edition), worked as technical editor for magazines, published numerous papers and presented them at international conferences. Raju holds a PhD in Engineering from Stanford University.
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Ricardo Jimenez - Director of Business Intelligence
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Defining the path into a new market like Latin America for Hotels.com/Expedia isn't an easy task. When intelligence matters for multimillion dollar investments in purchasing online identities like domain names you have to provide accurate business intelligence such as competitive intelligence, search engine intelligence (sei) and strategic action recommendations.
- Business Intelligence: 3 yrs
- International Search Engine Intelligence: 1.5 yrs
- Online Travel Agency(OLTA) Experience: 3 yrs
- International Search Marketing: Fluent in English and Spanish
- International SEM Strategy: 1.5 yrs
- Financial Analyst Experience: 3 yrs
- MBA from SMU Cox School of Business
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Alex Guapyassu - Director of Online Marketing
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Alex provides an impressive resume consisting of equal parts business and technology during his extensive career within the travel industry. Key highlights about Alex Guapyassu include:
- Search Engine Optimization (SEO): 7 yrs
- Search Engine Marketing (SEM) Pay-per-Click (PPC): 7 yrs
- International SEM: Fluent in English, Portuguese and Spanish
- Hotels.com/Expedia Experience: 8 yrs
- Online Travel Agency (OLTA) Experience: 10 yrs
- Travel Industry Experience: 15 yrs
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Rajeev Nair - Director of Product Management
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Mostly recently Rajeev worked as a Senior Program Manager for Hotels.com where he was responsible for multiple initiatives that required a focused understanding of the intersection of business and web-based technology:
Project Manager at Southwest Airlines
E-Commerce Manager at Omni Hotels
Senior Program Manager at Hotels
Product Manager at Travelocity.com
Design Engineer at Larsen & Toubro Ltd.
Rajeev attended the University of Texas at Arlington where he received a Master of Science in Computer Science, and attended University Visvesvaraya College of Engineering (Bangalore, India) where he received a Bachelor of Science in Mechanical Engineering.
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| | Quick Links - Online Marketing, Intelligence and Conversion | | | | | | | | | | | | | | | |
| | | | Protorian Portfolio - Search Engine Optimization (SEO) | | | | | | | | | | | | |
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