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Protorian Company Summary | View information about Protorian Company Summary within our Company section by reviewing this area of our website. We provide a wealth of information online to help our visitors become better informed about Protorian, LLC. |
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Protorian Company Summary
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Since 2002, Protorian Virtual Partners, LTD has provided customers with full service, integrated, web-based consulting and delivery services. Over time, it has purposely evolved and focused on delivering Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as its core capabilities.
Business and marketing strategy
Search marketing competitive intelligence
Organic search optimization
Paid search optimization
Online marketing testing and analytic reporting
Program and project management expertise
To ensure that only the highest quality, effective and efficient services are provided, Protorian management has assembled a team of experts that collectively provide the experience required to deliver exceptional SEO/SEM performance. The team has a diverse background of industry experience, largely focused on retail aspects of our customers business:
Travel and leisure industries including hotels, airlines and event management
Financial institutions including banking and insurance
Oil and gas industries including integrated, up and down-stream components
Gas and electric utilities
Automobiles and motorcycles, parts and accessories
Professional services including legal, medicine, real estate and consulting services
Finally, Protorian brings a deep understanding of small and medium-sized businesses as well as major web-based market players, including companies in North America and Latin America.
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Jamie Hall
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Jamie Hall is the founder and CEO of Protorian Virtual Partners, LTD. Originally founded in 2001, Protorian is a full-service Web-based consulting firm. Over the past 8 years Protorian has purposefully focused on all aspects of on-line marketing establishing a strong core competence in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Most recently, Jamie worked with Hotels.com / Expedia to help them turn around their organic search results. Over a period of 12 months, Hotels.com enjoyed organic traffic increased by 267% across the combined channels of branded and non-branded terms. In addition, Jamie established the foundation for analytical reporting for SEO activities to ensure organic search improvement was tracked correctly, but always resulted in actionable recommendations for extending the benefits.
For nearly six years, Jamie worked with a number of event related businesses, helping them to achieve a 1200% increase in organic search results. At the same time, Jamie helped implement new functionality in registration, e-commerce and operations management, propelling the achievement of substantial profit growth, while establishing an online presence that captured search engine traffic and potential customers.
Jamie also developed a new tool for website development that focused on implementing SEO in an easy fashion, allowing non-technical owners to implement SEO and measure results over time. Numerous small businesses have implemented websites to take advantage of this software, including Protorian, who has a significant catalog of private web properties that leverage SEO and easy implementation.
Prior to Protorian, Jamie worked as a business and technology consultant for Harbour Consulting, Lante Consulting and ACS Professional Services. For those companies he held positions of lead developer, project manager, and business and technology architect. He built upon those experiences to found Protorian.
Jamie is a graduate of Texas Tech University where he received a Bachelor Degree in Business Administration.
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Ricardo Jimenez
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From 2007 to 2009, Ricardo worked for Hotels.com as manager of their Latin American Business Intelligence group. In that capacity, he was responsible for the analysis of competitors and potential acquisitions in the Latin American market, addressing established companies as well as potential URL acquisitions that would lead to increased, profitable market share. He was also responsible for the development of country level P&Ls and other management analytics. Finally, he was responsible for the regions marketing budget and spending prioritization, helping to realize a 20% increase in marketing ROI.
Prior to Hotels.com, Ricardo worked for Sabre Holdings where he held a position in financial analysis:
Helping Sabre-hosted carriers take advantage of a new inventory system which assisted them in realizing cost reduction opportunities
Developing a three year cost reduction map and scheme for a major department within Sabre providing visibility to program management to ensure program effectiveness
Establishing new analytics and reports to help Sabre manage highly volatile agencies and geographies
Prior to Sabre, Ricardo worked for Mission Foods and Aeromexico in various financial analyst and strategic analyst positions.
Ricardo attended Southern Methodist University where he received an MBA, and attended Monterrey Institute of Technology (Monterrey, Mexico) where he received a BS in Industrial Engineering.
Ricardo is fluent in English and Spanish.
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Alexandre Guapyassu
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Alex worked for Hotels.com/Expedia for the past 8 years. Most recently he was manager of International On-line Marketing, where he was responsible for SEM:
Moving Hotels.com from agency-based on-line marketing to an in-house operation
Building the in-house analytics and measurement systems that allowed management to leverage the on-line marketing spend.
Introduced a vastly increased key-word program that diversified and balanced the pay-per-click portfolio, decreasing cost-per-click, while increasing the quality of the PPC traffic
Prior to his SEM role for Hotels.com, Alex was responsible for various integrated SEO and SEM positions for Hoteis.com, Hoteles.com and Hotels.com. In these capacities he was responsible for managing the full Avenue A agency relationship, establishing management approaches and reporting to optimize ROI. He was also responsible for budget planning (and budget management) and merchandising and promotional schemes.
Further, he managed a number of strategic partnerships and relationships, not only with the search engines, but also with key affiliates and business partners in the US, Brazil and Mexico. From 2003 through 2007 Alex was the key player in generating in excess of $200 million in gross bookings for Hotels.com.
Prior to working with Hotels.com/Expedia companies, Alex spent 8 years with Transbrasil Airlines and Unidas Rent a Car where he had individual analytical and management positions in several back-office operations of the company
Alex attended Universidade Celso Lisboa (Rio de Janeiro, Brazil) where he received a Bachelor of Science in biological sciences.
Alex is fluent in English, Spanish and Portuguese.
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Rajeev Nair
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Mostly recently Rajeev worked as a Senior Program Manager for Hotels.com where he was responsible for multiple initiatives that required a focused understanding of the intersection of business and web-based technology:
Program Manager and Lead for the SEO program. Working with business owners and stakeholders in defining and implementing SEO initiatives. Coordinating with the development teams in institutionalizing SEO best practices
Responsible for defining and driving new features from high level concept through design and delivery
Managing multiple projects and deliverables
Prior to Hotels.com, Rajeev worked with Travelocity for eight years as a Tech Lead and Product Manager. Sample projects included the following:
Direct Connectivity project(s) with multiple Hotel Partners, including next generation connectivity between Travelocity and IHG Systems
Innovative site quality tracking system addressing various quality initiatives
Migration of Hotel Shopping path from legacy architecture (TCL / C++) to java based architecture
Air Insurance project -- ability to add insurance during online air travel purchase
Prior to Travelocity, Rajeev worked in research, design engineering and product engineering in the US and in India.
Rajeev attended the University of Texas at Arlington where he received a Master of Science in Computer Science, and attended University Visvesvaraya College of Engineering (Bangalore, India) where he received a Bachelor of Science in Mechanical Engineering.
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Raymond T. Hall
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Ray is a retired partner of Booz, Allen and Hamilton, an international Technology and Management Consulting company. For 17 years Ray was involved in developing business, technology, and operational strategies for major corporations in the US and Europe. Some examples include:
Helping a Scottish insurance company reduce operational costs by 40% over a 20 month period of time
Developing models to help a major UK bank to identify acquisition candidates in order to strengthen its branch network
Developing technology strategies for electric and gas utilities, retail banks and oil and gas players in up-stream and down-stream businesses
Developing an M&A strategy for a major player in the centralized data acquisition and distribution business.
Developing a supply chain optimization strategy for a major securitization firm
Employing change management expertise to help a major financial institution to radically change its structure and approach to the market
Prior to working with Booz, Allen & Hamilton, Ray held several positions (over ten years) in sales, marketing and technology management for General Electric Information Services Company and Electronic Data Systems.
Ray is also a minority owner and a partner of Protorian Virtual Partners, LTD. In that capacity he has helped to develop the Protorian business model, has built private properties owned by Protorian, and has guided management in customer and operational decision-making.
Ray attended Dartmouth College and received a Bachelor of Arts.
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| Our Team |
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| | Quick Links - Online Marketing, Intelligence and Conversion | | | | | | | | | | | | | | | |
| | | | Protorian Portfolio - Search Engine Optimization (SEO) | | | | | | | | | | | | |
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