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RotRally.com enjoys a 400% increase in Search Engine Traffic!

RotRally.com, a long-time client of Protorian, has recently participated in a Beta project utilizing Protorian’s new Search Strategy Engine. This strategy consisted of identifying the keywords used by bikers around the US to find biker rallies within the search engines. Needless to say, our 400% increase in traffic speaks for itself!
Identifying search targets that bikers use to find websites within the search engines seemed to be a challenge. Thanks to the proprietary software built by the team at Protorian, the challenge was met with outstanding results. We built a list of 30 high traffic keywords that any biker related website would pay top dollar for, and our current improvement only represents a fraction of the forecasted traffic to come.

We started with a base set of keywords identified by the promoter’s of the Republic Of Texas Biker Rally. Researched the global traffic on all key search engines to gauge the overall traffic and interest in their identified terms. We then measured how many other websites were focusing upon the same keywords. In the end, we found that the base list was littered with very bad keywords to target based upon poor traffic and use by the public, or due to the overwhelming competition.

Protorian sifted through a few million keywords, evaluated the competition for each, and produced a bulletproof list with extreme competitive advantage. After reviewing the list and deciding upon our targets we began to implement the strategy. Our strategy, implementation, and reporting has proven our Beta concept. Target the right keywords, and your traffic will explode.

More details about our Search Engine Strategy component will become available as we move from a Beta version of software, into a production version.
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